Director of Marketing and Communications

Job Type: Administrative
Job Category: Communications
Job Location: Greater Los Angeles Area

This opening calls for specific administration qualifications set by the school.

CalWest’s partner school in the Greater Los Angeles Area seeks an experienced Director of Marketing Communications to start August 2021.

Required Qualifications

  • A Bachelor’s Degree and/or other educational requirements listed on the job description
  • Requisite skills commensurate with the position
  • A reasonable commuting distance to the CalWest client school, or a willingness to relocate
  • Relevant, recent experience
  • Authorization to live and work in the United States

Preferred Qualifications

  • Bachelor’s degree in Marketing, Advertising, Communications or relevant field
  • Experience with SEO/SEM and CRM software
  • Experience implementing and optimizing Google Adwords campaigns
  • Solid understanding of web analytics tools like Google Analytics

More about this role…

Responsibilities

  • Develops, updates and implements Marketing Strategic Plan to include print and digital marketing strategies using all necessary tools (website, email, social media, blogs, and print)
  • Implements school marketing, PR and communications activities as articulated in the Marketing Strategic Plan
  • Oversees all external communications
  • Crafts media strategy and maintains good working relationships with news media organizations; serves as the primary liaison between the school and news media, and manages media calls and inquiries; advises and assists school administration in matters involving the media, determines the appropriateness of requests for information and formulates content, timing and manner of release
  • Directs and oversees all marketing communication services, especially with the Admissions and Advancement departments